Recruitment Tips: Mail Outs


May 1st, 2010

Recruitment is crucial to every organization.  Your new lines and pledge classes bring new life, and inspiration that are paramount in the growth and development of Greek Letter organizations.   So it is important that you spare no expense in your recruitment.  We are by no means suggesting that you be fiscally irresponsible.  But that you put recruitment spending as a high priority item of your budget.
The suggestion we have today, is a bit costly. However, if your budget permits, one that has a great return on investment.  It may seem “old school,”  but mail outs have been around for ages, because they work.  We have said before that it is important to take advantage of campus resources.  Getting the information you need  for your mail out is a great way to take advantage of your campuses greek office tools.  Most can offer the mailing addresses or emails of incoming freshmen, and sort it by the appropriate gender.
You have to do some of the work yourself also.  Like we suggested when we said to get out there and table.  Use the emails you got from tabling on campus to target those already on campus who have already expressed interest in your chapter.

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Recruitment Tips: Word of mouth

May 1st, 2010

You can’t really have intake of new members without recruitment.  You also can’t really have recruitment without a little marketing.  It does not matter if you are selling gum, the most expensive car, or your frat or sorority, the best marketing tool is word of mouth.  Hands down.  Hearing good things about a chapter or organization from family, friends, and those you’re close to goes a long way in swaying the decision of which chapter you choose to join.
So it is important to you try to control the message.  Make sure you encourage your members to put their best foot forward.  At any given time, a potential new member could be watching, and your brother or sister is no longer “Susy” or Joe, but an unaware representative of your organization.  This is particularly true when recruitment season rolls around.  The spotlight is on all the member of the greek community and you must make sure your organization shines.
It also critical that you are aware or what is being said about organization.  Keep a pulse on the social media network, local papers, and other avenues and how they report on your organization, members and events.
What are you waiting for?  Start talking about your frat or sorority!

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Recruitment Tips: Alumni base

May 1st, 2010

We have talked about how big a decision joining a frat or sorority is.  Partly because it’s a lifelong commitment.  You’re a brother or sister for the rest of life.  There are a myriad of ways that as alumni you can give back to your organization.  One of the most often untapped sources for wisdom as far as recruitment is concerned are alum and alumnae.  They were once were undegrads were.  Their experience is invaluable as they can tell you ideas you should stray from, as they did not work work them.  They can also share the things that did work during their time as undergrads.  Every campus is different, and as much as national has set rules and presents, none of compare to the advice of an alumni for our local campus.

Alumni are also a great source for the next generation of pledges too.  They can share their experience and affection with organization with family and friends.  Bringing on board great potential new members, and even sometimes legacies (When a family member of an exciting brother or sister joins the same greek lettered organization.)

Alumni love to stay connected and involved.  So be sure to seek the advice of your older brothers or sisters.  Your organization will be the better for it, as will your recruitment.

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